Tony Andersson CEO, Founder and Coach After having trained traditionally in a gym from the age of 25, with a focus on lifting heavy and setting personal records in bench press (165.5 kg), Tony faced his 40th birthday with the feeling that exercise and diet were ok. Maybe even good compared to what is usually considered normal. However, the inner feeling said something completely different. Something was missing and the last “level” was not there. After reviewing both diet, exercise, rest and his own knowledge, Tony put together a plan for his 40th birthday (which was then about 8 months ahead of time). With this approach as a basis, Tony took himself to the next level in his physical development and on his 40th birthday, his physique was better than ever. Since then, this has been a completely natural lifestyle and the concept has constantly evolved to become today’s 16 Weeks of Hell®. Background Ice hockey player up to the age of 20 with IK Westmannia Köping. Player and leader in many football clubs. For instance Munktorp BK, Köping FF, Motala AIF, IK City Eskilstuna and Sandvikens IF. The highlight so far in his career, was when Sandvikens IF knocked out a shocked AIK Fotboll from the Swedish Cup in 2013.